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Introducing the BookBook: Ikea introduces its 2015 catalog in the most...

In an age of eReaders and tablets, in a society that prefers reading what’s on screen rather than what’s on paper, how do you get people to talk about a plain old printed product catalog? You take a...

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Unboxing and First Look: IKEA Bookbook 2015 Catalogue

You’ve seen the video and now it is time for a proper hands-on with IKEA’s new BookBook. As consumers these days are hooked to digital devices, the IKEA Bookbook promises a better experience with the...

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